UK Head of Communications
Salary: Circa £46,000
Location: London
UK Head of Communications – The Role:
As a valued member of the UK senior management team, our UK Head of Communications will lead the creation and delivery of strategic communications which build brand awareness and support our organisation’s ambitious goals and growth strategies, to achieve lasting impact for animals.
This will involve overseeing our team responsible for media, brand, digital, internal communications and stakeholder engagement. We will look to you to ensure our activities and successes are communicated in a locally relevant way to UK audiences and support the needs and expectations of fundraising and campaigning across our channels, which include traditional and digital marketing, PR, social media and internal communications.
Important will be the ability to control budgets, monitor effectiveness, measure outcomes and ensure value for money. Your remit will also be to implement UK audience insight research and segmentation to maximise reach, impact and engagement. As a leader, you will provide regular stakeholder reporting, advice on key communications matters and act as the UK spokesperson when needed.
UK Head of Communications – Requirements:
You must have significant strategic communications leadership/management experience in a marketing/communications environment, preferably in an NGO.
Adept in creating and implementing communications plans, you can demonstrate the ability to translate complex information into meaningful strategies and content.
Your expertise will include at least two of the following: developing digital communications strategies and/or plans, building a brand, increasing awareness and customer/supporter loyalty, delivering proactive and reactive media plans through UK media channels.
A great people manager, you will have a record of nurturing high performing teams as well as building strong relationships with internal and external stakeholders.
You will also possess well developed communication, negotiating, budgeting and project management skills.
Knowledge of animal welfare issues and campaigns would be a real advantage.
Who are we?
We are World Animal Protection.
For over 50 years we have moved the world to protect animals.
We protect animals because we believe a sustainable future for the planet can only be achieved if both animals and people are part of the solution.
We stop the exploitation of wild animals for entertainment and profit. We protect pets and working animals in communities across the globe. We campaign for better farm animal welfare and fight against factory farming. We also help animals when disaster strikes.
Our vision is a world where animals live free from suffering. We are working to help people to see how important animals are to all of us.
We are determined to influence decision makers to put animals on the global agenda and inspire people to change animals’ lives for the better. Today we’re working on projects to end animal suffering by helping governments and communities to protect and care for their animals.
Join us and together we can move the world for animals.
UK Head of Communications – How to Apply
If you want to be part of a dynamic organisation that values people as individuals, as well as inspires and motivates its employees to succeed and expand their talents, then please send a copy of your CV and cover/motivation letters addressing your skills and experience relative to the role to recruitment@worldanimalprotection.org
Closing date: 12th February 2017
- Please note that all candidates must have the right to work in the UK. We will not be able consider candidates who do not have the eligibility to work in the UK.
- As we often receive a large number of applications from experienced and qualified candidates we will generally give priority to those who can demonstrate that they meet all of the essential criteria listed. It is important that you show how you meet all the essential criteria and your application will be stronger if you show that you meet at least some of the desirable criteria.
- Due to the large volume of applications that we receive, we will not be acknowledging receipt of your application. If you do not hear from us within 3 weeks of the closing date, please consider your application as unsuccessful.
- We kindly request Recruitment agencies should not approach us for this role as we will be considering direct applications.
- Our new name is World Animal Protection. We were known as WSPA (World Society for the Protection of Animals)
Job Description:
UK Head of Communications
- We are World Animal Protection.
- We end the needless suffering of animals.
- We influence decision makers to put animals on the global agenda.
- We help the world see how important animals are to all of us.
- We inspire people to change animals’ lives for the better.
- We move the world to protect animals.
World Animal Protection is a truly global organisation, working in over 50 countries across the world, with offices in every continent. Our vision is a world where animal welfare matters and animal cruelty has ended We protect animals because we believe a sustainable future for the planet can only be achieved if both animals and people are part of the solution.
Job Title: UK Head of Communications
Reports to: UK Country Director
Reportees: UK Communications Manager; UK Digital Manager; High Profile Relations Manager (P/T)
Budget holder: Yes
Location: London
Technical/Professional Accountability to: UK Director of Fundraising; Global Director of Marketing & Communications
Technical/Professional Reports: UK Communications Officer; UK Senior Digital Officer; Digital Fundraising Officer; UK Digital Manager
Global/Local1: Local
Main Purpose of the role:
The UK Head of Communications leads the creation and delivery of strategic communications which build brand awareness and support our organisation’s ambitious goals and growth strategies, ultimately delivering more income and public engagement in campaigns to deliver impact for animals.
Leading a team responsible for media, brand, digital, internal communications and stakeholder engagement, the role is a member of the UK senior management team, and a key member of the broader global communications team.
Accountabilities:
- The UK Head of Communications is accountable for the development, delivery and evaluation of a strategic communication programme which supports the delivery of World Animal Protection’s global strategy within the UK
- The position is accountable for communication outcomes which build brand awareness, mobilise people to protect animals through public engagement and support income generation
- The role holder will comply with the organisation’s policies and procedures.
Duties and Responsibilities:
Functional:
- Oversees the development and successful delivery of the UK communications strategy, which encompasses brand, traditional and digital marketing, media and public relations, social media, community engagement and internal communications
- Ensure that World Animal Protection’s work is communicated in a locally relevant way to UK audiences to support the needs and expectations of fundraising and campaigning by building brand awareness and communicating our activities and impact
- Help secure resources (income) and reach (people and partnerships) by actively building and maintaining the integrity of our brand to support our profile, lead generation, income and engagement.
- Ensure that all strategies and plans deliver against corporate strategy and programme objectives, cascading from relevant global plans
- Undertake rigorous measurement of all communication activities, focused on outcomes and value for money
- Review and report on progress of communications activities each quarter and ensure targets are met, in line with the global Monitoring & Evaluation framework
- Advise on communications opportunities, performance and risk in the UK to the senior leadership team and provide support and advice on key communications matters
- Lead on crisis communications and reputation management, acting as the UK spokesperson when required
- Lead on the development and implementation of UK audience insight research and segmentation, in line with global guidance, to ensure maximum reach, impact and engagement with key audiences
- Lead on the management of key relevant UK stakeholder relationships, partnerships or high profile engagement of celebrities which supports brand building, engagement and awareness raising
- Manage communication budgets, supplier relationships and contracts
- Represent the UK Office on relevant external bodies and for a
Management:
- Provide management oversight and guidance for the workload of the Communications and Digital teams, prioritising and scheduling activities and directing the allocation of work to meet deadlines for multiple different communications/marketing activities, PR communications and events
- Provide effective leadership and line management for the communications team
Finance & Reporting:
- Oversee the development of the UK communications plan and budget in liaison with the Country Director, Global Director of Marketing and Communication and the Finance team
- Take overall responsibility for the effective and efficient management of the UK communications budget including regular budget monitoring and forecasting in accordance with World Animal Protection’s financial procedures and local governance regulations
- Ensure that regular performance reporting against agreed strategies, plans and KPIs takes place, including input into global reporting processes, and that this is translated into actionable insight for senior colleagues
Organisational responsibilities:
- Delivery of World Animal Protection’s Global Strategy across the core themes of Mission, Movement & Transformation in a global, matrix environment
- Work cooperatively with external organisations, teams within World Animal Protection and in the wider animal welfare movement to pursue programme objectives and wider organisational goals, including those relating to brand, communications, fundraising and resource management.
- Actively participate and support the organisation to ensure that we manage our resources (financial, staff and IT) efficiently and effectively by improvement of systems, reporting and compliance.
- Contribute to a learning culture and create a positive working environment for staff.
- The role holder will from time to time be required to undertake any other duties that are within the scope of this role.
- Take responsibility for their own health, safety and welfare, comply with H&S policy and procedures, and not act in any way that compromises the safety of themselves, colleagues or the public.
- The post holder may be required to travel internationally to provide support or participate in World Animal Protection’s activities as and when required.
Skills and Experience:
Essential:
- Significant strategic communications leadership/management experience in a marketing/communications environment, preferably in an NGO
- Proven experience of successfully delivering integrated approaches across marketing, communications, fundraising and campaigning
- Demonstrable experience of leading high-performing teams and providing effective line management
Demonstrable experience in at least two of the following areas:
- The development of digital communications strategies and/or plans
- Developing a brand and increasing awareness, positive association and increased customer/supporter loyalty preferably within a charity context
- Delivering proactive and reactive media plans through uk media channels
- Excellent communication skills with the ability to translate complex information into meaningful strategies and content
- Natural collaborator with an understanding of integrated approaches to delivery of marketing, communications, fundraising and campaigning
- Excellent interpersonal, influencing and negotiating skills, with the ability to persuade effectively and deliver convincing arguments
- Experience of managing and delivering communications plans and associated budgets
- Flexible and adaptable approach with proven ability to make decisions even when all the information is not available
- Proven experience of dealing with the communications aspects of public influencing and mobilisation
- Strong team member able to work effectively with colleagues and external stakeholders
Qualifications:
- A marketing, communications or relevant degree or other and extensive relevant experience
Desirable:
- Knowledge of animal welfare issues and campaigns
- Previous experience working in a matrix environment
Last reviewed/updated: 17th January 2017
World Animal Protection operates in a matrix environment. This means we routinely work with colleagues from different locations, business units and cultures in cross-functional and virtual teams.
1A global role works across geographic boundaries with a remit to enable the delivery of strategic organisational activity across the world, providing direct input and support at a local level as required. A local role is primarily focussed on the delivery of strategic organisational activity within a country or location, providing information and input to global strategy and directions as required.
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