part of the Citizen Agency Consortium, Hivos will work with partners to
influence international policies and funds that are relevant for
sustainable diets under its Dialogue and Dissent strategic partnership
program with the Dutch Ministry of Foreign Affairs on Sustainable Diets
influencing policies on food. This is why the Sustainable Diets
programme of Hivos intends to work together with the media in the
countries the programme is executed. In working together with the media
Hivos aims to influence the current language on food related issues,
increase the reporting about these issues and – to a lesser extent –
increase Hivos’ visibility on the food theme.
Hivos needs to deepen its understanding about the media landscape and
current narrative in reporting. This ToR guides the media mapping that
needs to be carried out to gain that deeper understanding of the media
landscape in Indonesia.
- To deepen our understanding of the Indonesian media landscape;
- To be able to make an informative decision on media partners;
- To acquire baseline information on current reporting on food.
- What media outlets and individual journalists currently report on food issues?
- Are they print media, television, radio or social media outlets?
- Who owns the media? Is it public, private, state owned, community?
- What role do they play in society? Watchdog, campaign platform, open forum for debate, educator?
- What is their current language/narrative about food?
- What is their outreach in terms of target audience and circulation?
- What is their reputation? Are they considered as trustworthy or tabloid?
- In terms of cooperation, is it mostly paid advertising or earned articles?
- What is the current narrative/dominant language used in reporting on food issues?
- What format are mostly used? E.g. news report, feature article, op-ed.
- What are their level of understanding on sustainable diets?
- What areas/topics on sustainable diets (e.g. healthy food, food safety,
food waste, locally-produced food) have been covered, by which media
and how often?
- Who are the journalists reporting about the sustainable diets issues and from which media?
- If applicable, what is the public response to the current media reporting on food issues? Do the reports spark any debate?
- Which stakeholders/organisations/companies dominate the debate in the media (including social media) on food issues?
- Who are the key talking heads (government, private sector, civil
society, individuals)? What issues they usually cover? In which media?
- Who are the popular resource persons on food issues? What is their
(issue) expertise? Which actors and what organizations are in their
- Describe the relationship between media and relevant
government agencies (including individual policymakers/officials) in the
food sector – e.g. which media enjoy good network with food-related
government agencies? Which food-related government agencies are the most
media savvy and/or have great relationship with the media?
mapping will be conducted by one consultant. He/she will make intensive
use of the knowledge already existing in Hivos as well as experience of
Hivos’ staff. More specifically, he/she will carry out a mapping
exercise by conducting desk/field research. This includes internet
searches, contact with media and (if necessary) consulting media
- The consultant will develop and submit a work plan to Hivos and discuss further methodology.
- After the mapping, outcomes will be put in a media database and written
texts. The consultant will discuss the findings with Hivos staff.
- The consultant will also advise Hivos in what media is most effective in
terms of reaching the target group and in terms of pursuing
- Acts as coordinator of the inventory research; and
- Provides access to all existing and relevant documents on the Sustainable Diets programme.
- Targeted, organized, and easy to use database with answers to question 1;
- Written text answering the questions 2 and 3;
- Recommendations about what media Hivos should work with – and the most
suitable/effective key SD4All messages to be published for each. This
includes contact information on individual journalists and editors
- Recommendations on potential talking heads/resource persons to be approached by Hivos (with contact details)
- A strong background and network in Indonesian media
- Knowledge and experience with mapping tools
- Familiarity with food issues
application (cover letter stating the consultant’s capacities, CV,
proposed work plan) to be submitted to firstname.lastname@example.org and
email@example.com before September 20th, 2016.