RFP : Evaluation for Business Model of the Commercial Variant of Multi-micronutrient Powder “Burvita”

Posting Job


June 11, 2020

Expired Job


July 12, 2020





Evaluation for Business Model of the Commercial Variant  of Multi-micronutrient Powder “Burvita”

Proposals Deadline :June 26, 2020

Email Address to Submit Proposals   GAINIndonesia@gainhealth.org

Period of Performance  August – September 2020


The Global Alliance for Improved Nutrition (GAIN) is a Swiss-based foundation launched at the UN in 2002 to tackle the human suffering caused by malnutrition. Working with both governments and businesses, GAIN’s mission is to advance nutrition outcomes by improving consumption of nutritious and safe food for all people, especially the most vulnerable to malnutrition.

GAIN operates in several countries around the world. In 2012, GAIN has established a country office in Indonesia and up to now has implemented several projects such as Large Scale Food Fortification (Cooking Oil and Salt), Maternal and Infant Young Child Nutrition, Adolescent Nutrition, Nutrition in working place, Postharvest Loss Alliance for Nutrition (PLAN), Urban Nutrition, and conduct several studies related to nutrition.


Home fortification with multi-micronutrient powders (MNPs) is a proven strategy to decrease micronutrient deficiencies among infants and young children and has been recommended by global organizations such as UNICEF and WHO. Home fortification of complementary foods with MNPs has proven to reduce anaemia by 31% and iron deficiency by 51% in children 6-24 months. The achievement of adequate micronutrient status will have long-term positive impacts on their cognitive development, nutritional status and health.

In Indonesia, MNPs are distributed through government led programs utilizing a health sector model, which has had limited scale and impact. Through this model the product is delivered via basic health centers and community volunteers.  Districts are required to fund this activity from their budget allocation; hence the intervention is not uniform across the country. It has further been found that the free distribution programs have lacked creativity in terms of marketing and demand creation to drive uptake and compliance of use, all factors which are critical for effective impact of MNP programs. Due to this circumstance, the commercial distribution model for MNP is clearly needed in Indonesia to increase the availability and accessibility of the MNP so that it can improve the nutritional status of the young children in Indonesia.

To reach that goals, GAIN has developed a commercial version of MNP called “Burvita”. Burvita is intended for children under five years old with the priority of children under two. It contains 12 vitamins and 4 minerals following the MNP formulation regulated by Indonesian Ministry of Health.

During December 2019 until May 2020, GAIN worked together with a national pharmaceutical and health digital company called PT. Global Urban Esensial (PT. GUE) to pilot a social marketing of Burvita. In this project, Burvita were sold to caregivers using an online and offline marketing strategy. The online marketing used the app that aimed to educate mothers called “Teman Bumil”, a microsite, and a marketplace namely ‘Goapotik.com’. While via offline, Burvita was marketed through midwives and Posyandu cadres in Bekasi and East Jakarta. As the project has concluded, an evaluation is needed and lesson learned has to be documented for improvement in the future project.


This RFP aims to hire a consultant to conduct a qualitative evaluation for the business model of Burvita social marketing implemented by PT. GUE.


The selected consultant will be responsible to carry out the following activities:

1.     Develop the qualitative evaluation study protocol and data collection tools.

Once the consultant is appointed, he/she will attend a briefing with GAIN to discuss the study protocol. Additional background materials will be provided and questions will be answered. By using the proposal submitted to GAIN as the response to this RFP, the consultant will develop the evaluation protocol and the data collection tools based on the results of briefing.

2.     Obtain an ethical clearance from the Ethical Review Committee of a reputable university.

3.     Conduct data collection.

The consultant shall conduct a series of in-depth interviews and or Focused Group Discussion if necessary, to the following respondents:

·         PT. GUE management team. The evaluation for PT. GUE management team shall cover the aspects of, but not limited to, business model, investment, purchase intent, performance of various marketing/promotion channels, challenges, current business status, future plan, and what should be done better.

·         Sales Promotion Officers (SPO) team, midwives selling the product, and caregivers. The evaluation for these respondents will cover the aspects of product and marketing experiences, perception towards the product, comparison with other products, challenges, and what should be done better.

The consultant shall also collect the quantitative data that have been generated during the pilot such as the product polling survey data, sales data, and product coverage, which will support the analysis.

4.     Write and submit a detailed report including (but not limited to) the following contents:

1.     Executive summary

2.     Introduction

3.     Objective

4.     Methodology

a.     Study design

b.     Respondents

c.     Data collection instrument

d.     Data analysis

5.     Findings

6.     Conclusion and recommendations

Timetable, Deliverables, and Payment Schedule:


Estimated Due Date

Payment Schedule

Signing of contract with GAIN

July 28, 2020

25% of total payment

a.     Submission of study protocol for an ethical clearance

b.     Final study protocol

c.     Data collection tools

August 07, 2020

45%% of total payment

a.     Completed data set

b.     Draft of the evaluation report

September 04, 2020

20% of total payment

Full final report and summary in Powerpoint

September 18, 2020

10% of total payment


1.     Format of Proposals

The proposals should include:

·         Description of study design and methodology along with a work plan, putting timelines and sequence of activities that would be undertaken.

·         Profile/background (qualification, expertise, relevant experience, etc.) of the agencies or individuals who will be completing the work including names, expertise in business model evaluation and other suitability for this project, and if there is more than one consultant, the amount of time each person will spend on the project.

·         A detailed budget in US Dollars.

2.     Cost of Proposals

The maximum cost of proposals is USD 7,000 including travels, taxes, and any fees.

3.     Evaluation of Proposals

Proposals will be evaluated using the following criteria and weights:

·         Technical quality: 40%

·         Competencies, roles and evidence of past relevant experience: 40%

·         Value of money:  20%


Full proposals should be submitted in English in electronic copy. The electronic copy should be sent to the GAIN email address: GAINIndonesia@gainhealth.org. The e-mail subject line should include the name of the proposer and the RFP reference. For example: PROPOSER’S NAME_Business Model Evaluation of “Burvita”. 

Staff will be available via e-mail to respond to clarifications on this solicitation. Please direct all inquiries and questions to Nindya Putri Pamungkas (npamungkas@gainhealth.org). Responses will not be confidential except in cases where the applicant clearly indicates that proprietary information is involved. Please try to label your queries with the RFP Title on the subject line.

By responding to this RFP, the applicant confirms its understanding that failing to comply with any of the RFP conditions may result in the disqualification of their submission.

While GAIN has used considerable efforts to ensure an accurate representation in this RFP, the information contained in this RFP is supplied solely as a guideline. The information is not warranted to be accurate by GAIN.



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