Communications Senior Manager, Tigers Alive Initiative - WWF Malaysia, Petaling Jaya

WWF-Malaysia is a national, non-profit organisation that works to conserve nature and the protection of the environment. To achieve this, we seek qualified individuals to fill these new, exciting and challenging positions in our organisation.

Position, Communications Senior Manager, Tigers Alive Initiative
Work Location, Petaling Jaya
Posting Date, Saturday, March 10, 2012
The Tigers Alive Initiative (TAI) is an international WWF program working to ensure thriving, viable wild tiger populations in priority landscapes, to establish tiger conservation as a political priority and eliminate the trade in tiger parts and products.

Develop and implement the communications strategy for the TAI within agreed timetables / budgets, ensuring its integration with the policy and program strategies, targeting key audiences to build an international profile for WWF’s TAI, and maximising the impact of conservation program achievements.

Review existing communications capacity and assets within the WWF Network for tiger and related communications with the aim to identify available resources, expertise, and gaps in assets and knowledge.

Oversee and conduct market research as appropriate to inform communications strategies, messaging and campaign propositions designed to effectively persuade target audiences to help save the tiger, its prey and its habitat. 

Develop work plans outlining key activities and lead the implementation of the WWF TAI communications strategy in collaboration with colleagues within the TAI and relevant colleagues across WWF.

Develop and maintain positive working relationships with targeted online, print and broadcast journalists, editorial writers and columnists, as well as other media staff. Execute and monitor media strategies and activities, including press conferences, one-to-one briefings, press release, and other written materials. Handle press inquires and pursue opportunities for promoting tiger conservation. Organise media training for staff as necessary.

Collaborate with TRAFFIC, to ensure an integrated communications strategy and delivery, as well as identify and build partnerships that support external communications for tiger conservation at the regional level.

Work with colleagues to produce and commission, as appropriate, editorials, features, advertisements, brochures, fact sheets, briefings, position papers, news stories, etc., on key tiger issues; research and commission visuals, videos, photographs, and other footage as necessary.

Develop and manage the TAI website hosted on WWF International’s
Use and develop existing platforms (e.g., intranet, WebEx) for effective internal communication to build and maintain WWF network buy-in for the TAI, and generate maximum participation and support. Work closely with implementing offices, donor offices and WWF International to ensure close coordination on communications effort.
Lead, mentor and inspire the virtual Communications Team for the TAI at the national, regional and international level.

Prepare communications project descriptions, budgets, and progress reports on a timely basis.

Possess a minimum degree qualification in relevant subjects, with at least five (5) years of communications experience obtained in a national or high-profile organisation where they were responsible for devising, formulating and implementing communication strategies and work plans. Knowledge and passion for conservation, particularly tiger conservation, will be an advantage.

Demonstrated experience of working in an international setting is essential, as is success in communicating complex issues in a persuasive way to a wide variety of audiences at all levels using diverse channels (TV, print, radio, web, etc.). 

Some experience of communications around international policy institutions and fora are preferable, as is experience of working for a non-profit organization.

Have a proven track record in successful international communications strategies and activities undertaken in a multi-cultural setting, coupled with the ability to anticipate and capitalise on opportunities and achieve high profile results. 

Experience leading and participating in multi-disciplinary teams and building consensus, optimism and confidence in the face of challenges and pressure while charting new territory for the organisation, is a must. 

Familiarity with a wide range of communication tools and approaches, their potential impact and their suitability for an organisation like WWF, is also required. 

Long-term planning and analytical skills, as well as demonstrated ability to multi-task and work effectively to tight deadlines without compromising quality, are necessary. 

Strong interpersonal skills are essential, as are skills in partnership development and the ability to develop relationships with a wide range of audiences. 

Excellent communications skills, both written and verbal, supported by good computer and Internet skills, are required. Fluent English is essential; other languages would be an asset.
Must be willing to travel.

Deadline 24 Mar 2012