The Alliance for Financial Inclusion (AFI) is the world’s leading organization on financial inclusion policy and regulation comprising 113 central banks, ministries of finance and other financial regulators from more than 90 developing and emerging countries. Through providing the member institutions with the opportunity for peer learning and technical knowledge exchange on key aspects of financial inclusion policy and regulation, AFI supports substantive policy reforms, which results in expanding the reach of quality financial services to the poor.
Given these ambitions and opportunities to establish itself as the financial inclusion policy reference of choice not only for policymakers and regulators, but also the private sector, global stakeholders, potential funders and the media, AFI needs to significantly improve its brand and communications outreach capacity.
Job Description
The Head of Communications oversees AFI’s strategic communication, branding, production writing and messaging, media engagement, stakeholder relationships and social media portfolios. The objective of this role is to effectively position AFI among AFI members, private sector partners, funders and investors, governments, and other global stakeholders with appropriate visibility and brand identity as a policy leadership alliance representing financial policymakers and stakeholders.
Reporting to the AFI Executive Director, the Head of Communications effectively supports the medium-term strategic objectives of AFI which drive the organization toward its vision of the policy leadership alliance. The position is a permanent member of the AFI Management Team and is expected to provide input and advice on AFI’s overall strategic plans and activities as well as to work closely with the Executive Team.
Main Duties & Responsibilities
Responsibilities
- Creating and implementing AFI’s annual communication work plan and medium-term strategy
- Implementing AFI’s communications, marketing and branding policies and initiatives
- Managing AFI’s design elements for exhibitions, events and other activities
- Proactively supporting public communication activities of the Executive Director (events, speeches, media articles and interviews, social media, blogs, etc.)
- Coordinating and/or writing press releases, key messages, media recap reports and interview briefing sheets
- Developing and executing strategies to enhance AFI’s external reputation
- Overseeing and creating content pieces for internal presentation or external use for investors, media, analysts, blogs, etc.
- Overseeing AFI’s social media engagement
- Designing and overseeing high-level advocacy activities
- Supporting media presence on Financial Inclusion related topics of leaders of AFI member institutions
- Overseeing content development for the AFI website
- Creating, scheduling and releasing newsletters and high-level member correspondence
- Designing and implementing campaigns and PR initiatives on strategically important policy issues (e.g. gender, climate change, SME Finance, etc.)
- Designing and implementing special events with potential funders, investors and stakeholders
- Creating stories and narratives to promote a broader understanding of the relevance of financial services for unbanked and underbanked populations.
- Developing creative and integrated programs to support feature and product launches
- Keeping abreast of financial inclusion news and trends
- Proactively identifying communication and media placement opportunities and developing supporting programs
- Identifying joint communication opportunities with Public-Private Dialogue Partners
- Developing and managing relationships with key members of media and influencers
- Proactively and positively positioning the company to highlight AFI in the international cooperation field
- Developing, implementing and maintaining appropriate metrics to evaluate impact and effectiveness of the communications approach
- Team lead and cross-functional manager on various projects
Direct Management Responsibilities
- Management of AFI’s Communications, Media Relations & Publications Unit
- Management of AFI’s Social Media & Online Communications Unit
- Management of external PR firms, production companies, videographers, photographers, designers and editors as required
- A Master’s Degree in Communications, Media Relations, Business or Marketing. At least 10 years’ of senior communications experience with a proven track record in managing public information, public relations, a majority of which should be in an international or multicultural environment. At least 5 years’ experience in Marketing will be an advantage
- Proven expertise in working with international mass media including top business media
- Experience in creating exhibitions and designs in support of international events
- Advanced creative writing skills
- Experience managing a communications office
- Excellent verbal communication skills
- Communicates ideas effectively to a range of individuals and audiences
- Communicates from the receiver’s perspective and facilitates their understanding
- Establishes the benefits of the information to other parties.
- Experience working with and acting as senior management
- Background of launching online and digital communication initiatives
- Advanced knowledge of social media outlets for use in brand building campaigns
- Experience managing diverse stakeholders and employees.
- Sets high professional goals and standards
- Sets example and imposes professional excellence
- Encourages and supports focus on quality
Interested applicants please send your CV and Cover Letter to talent@afi-global.org.
Application deadline: 12 May 2017.
Only shortlisted applicants will be contacted
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