OXFAM International Job Vacancy: Digital Fundraising Manager - South East Asia

Job Announcement: Digital Fundraising Manager

Post Title: Digital Fundraising Manager

Line Manager: Head of Fundraising Support

Location: Flexible. (Subject to being able to establish an open-ended contract of employment with the relevant Oxfam affiliate.) South-East Asia (preferred) UK and Germany (possible). Candidates must possess and be able to retain the legal right to work in the location of the position. Oxfam International is unable to guarantee a work permit for this position.

Annual Salary:  In line with Oxfam values and subject to location.

Oxfam is a global movement of people working together to end the injustice of poverty. Critical to achieving our goal is inspiring, igniting, empowering and engaging people to be part of that. People living in poverty themselves, supporters, active citizens, donors, activists, volunteers and the wider public have a critical role in ending poverty. People engage with us in many and varied ways and we can’t achieve our goals without their generosity and power. Public engagement creates and offers opportunities to be a part of and support the worldwide movement toward a more equal world.

At Oxfam we cherish our 70 years of history. We bring a lot of knowledge and experience to the table – and we’ll continue to. However we are changing. We have decided to concentrate on one over-riding priority: to strengthen our ability to influence the political and corporate dynamics that keep people poor. By influencing the systems of power and decision-making, Oxfam can help more poor people than we could simply by providing them with more services.

Purpose of the role
Oxfam has embarked on an ambitious 2020 strategy with a focus on growing its unrestricted fundraising. Both raising funds and engaging with our supporters through digital channels are key to delivering this strategy.

The Digital Fundraising Manager role sits within the Public Engagement team in the Income and Supporter Development unit, which provides strategic support, technical guidance and investment funds to Oxfam affiliates in Asia, Europe, Latin America and North America.

This is a unique opportunity for an ambitious digital specialist to join our international team and bring about a change in the way Oxfam harnesses digital marketing channels to attract, inspire and engage our supporters. The post is responsible for driving digital activities across the network and delivering a significant increase in unrestricted income from digital channels. You will also ensure that the organisation maximises its digital fundraising and engagement in humanitarian emergencies.

The International Digital Fundraising Manager will 

  • Drive sustainable unrestricted income growth through digital channels.
  • Maximise digital fundraising and engagement in Oxfam’s campaigns and humanitarian   emergencies.
  • Increase acquisition and retention through a compelling supporter experience. 

Primary responsibilities
Global Strategy Development and Planning: Play a key role in developing the overall digital fundraising strategy and priorities for Oxfam; implementing the roll out of a global digital fundraising strategy

  • Work with affiliates to develop business plans or investment cases either for national senior management/board support and buy-in and/or international funding through Oxfam International investment schemes.
  • Prioritise the strategic utilisation of best practice funds, to deliver the maximum financial performance for the organisation.
  • Support on setting KPIs and financial targets and establish mechanisms for effective review and monitoring of digital fundraising.
  • Be the focal point for assessing digital fundraising activities, specifically, providing channel expertise on digital fundraising for the Income Growth Team and review plans and strategies to feed in expert knowledge where necessary.  

Direct Support: Support new and existing digital fundraising markets as and when required.
Work closely with relevant Senior Leadership, Digital Leads and Market Development Specialists to develop and implement digital strategies to attract, engage and maximise the value from supporters to Oxfam with a priority on driving unrestricted income:

  • Help to develop and optimise paid and organic digital activities that contribute to the organisational KPIs
    • Support affiliates to gain maximum value from owned, earned and paid digital channels
    • Help to set up and test new digital initiatives in priority markets with roll out potential
    • Help to design and manage the digital processes, platforms and systems for priority affiliates to create a best in class supporter experience and maximise income.
  • Provide expertise to maximise the return on investment in digital marketing expenditure
  • Support digital integration to optimise the revenue from offline channels such as DRTV and F2F where effective digital integration improves response or engagement.
  • Work with local markets to identify, engage and manage external digital partners and suppliers.
  • Support on and monitor performance of the investment in digital across priority markets
  • Build preparedness plans to respond to emergencies and be on hand to support a rapid scale up in digital activities in the event of an emergency. 

Oxfam.org and emergency appeal income:  Work alongside the Oxfam.org web team and raise fundraising income for Oxfam emergency response.

  • Collaborate with the Oxfam.org web team and optimize the donor user experience.
  • Establish a digital marketing plan to drive donor traffic in times of emergencies from non-affiliate countries.
  • Maintain an automated email journey for all one-off cash givers to Oxfam.org.  

Digital WIN Petition Platform: Work alongside the WIN team and provide digital fundraising accompaniment on petition marketing

  • In-partnership with the WIN team establish digital marketing plans for priority petition and campaign asks.
  • Collaborate with the Public Engagement Manager and develop the digital strategies for agreed ‘global moments’.  

Skill Sharing: Create closer links and greater dialogue between digital fundraising stakeholders.

  • Lead on any skill sharing event or initiatives to build digital capacity across the affiliate network.
  • Identify successful individual initiatives that have potential to be successfully scaled in other markets and share them with these markets.
  • Respond to requests for information from affiliates on digital fundraising as appropriate.
  • Coordinate peer to peer exchange of expertise and promote talent management opportunities across the movement.
  • Coordinate between markets in the event of an emergency. 

Supplier Management: Ensure the most cost effective and results-focused deals for Oxfam.

  • Support in agency selection (creative, media and telemarketing and fulfilment) and oversight. Advise on negotiations and optimization of the relationships.
  • Demonstrable track record in managing outsourced SEM campaigns.
  • Work with affiliates to negotiate global contracts and SLAs where favourable to do so
  • Manage relations with global partners and suppliers.  


Technical Skills, Experience & Knowledge

  • Significant experience and recognised expert in all aspects of digital, with a strong understanding of fundraising (ideally within an international NGO).
  • Proven success in delivering successful digital fundraising programmes with demonstrated financial results.
  • Solid understanding and experience of integrating digital with offline campaigns (e.g. DRTV) to maximise performance and income and optimise future activity.
  • A proven track record in maximising the effectiveness of digital marketing campaigns and platforms with a focus on user experience.
  • Experience of working in an advisory role with a diverse range of seniority levels and markets.
  • As well as technical expertise, an ability to describe complex or technical issues using terms a non-specialist can clearly understand.
  • Proven project management skills delivering complex projects on time and on budget with a strong knowledge of all the financial aspects of digital fundraising/marketing including analysis of costs/income, ROI, conversion and attrition data and all other relevant KPIs.  

Key Behavioral Competencies

We are comfortable to make transparent decisions and to adapt decision making modes to the context and needs.

We have the ability to engage with diverse stakeholders in a way that leads to increased impact for the organization We spot opportunities to influence effectively and where there are no opportunities we have the ability to create them in a respectful and impactful manner.

We put ‘we’ before ‘me’ and place an emphasis on the power of the collective, nurture the team and play to the strengths of each individual. We are not concerned with hierarchical power, and we engage with, trust and value the knowledge and expertise of others across all levels of the organization.

Relationship Building
We understand the importance of building relationship, within and outside the organization. We have the ability to engage with traditional and non-traditional stakeholders in ways that lead to increased impact for the organization.

We are good listeners who can see where deeper levels of thoughts and tacit assumptions differ. Our messages to others are clear, and consider different preferences.

Mutual Accountability
We can explain our decisions and how we have taken them based on our organizational values.  We are ready to be held to account for what we do and how we behave, as we are also holding others to account in a consistent manner.

Agility, Complexity, and Ambiguity
We scan the environment, anticipate changes, are comfortable with lack of clarity and deal with a large number of elements interacting in diverse and unpredictable ways.

Systems Thinking
We view problems as parts of an overall system and in their relation to the whole system, rather than reacting to a specific part, outcome or event in isolation. We focus on cyclical rather than linear cause and effect. By consistently practicing systems thinking we are aware of and manage well unintended consequences of organizational decisions and actions.

Strategic Thinking and Judgment
We use judgment, weighing risk against the imperative to act. We make decisions consistent with organizational strategies and values.

Vision Setting
We have the ability to identify and lead visionary initiatives that are beneficial for our organization and we set high-level direction through a visioning process that engages the organization and diverse external stakeholders.

We are able to develop a high degree of self-awareness around our own strengths and weaknesses and our impact on others. Our self-awareness enables us to moderate and self-regulate our behaviors to control and channel our impulses for good purposes.

We all work to effectively empower and enable others to deliver the organizations goals through creating conditions of success. We passionately invest in others by developing their careers, not only their skills for the job.  We provide freedom; demonstrate belief and trust provide appropriate support. We give more freedom and demonstrate belief and trust, underpinned with appropriate support.

To Apply
To apply for the post, please send a letter of application stating the skills and approach that you would bring to the role along with your CV/resume (no photos) in English in strict confidence BY EMAIL ONLY to Zoe Oldham zoeoldham@darylupsall.com.

Ensure that they are sent as Word documents with the titles “your name cover letter” and “your name CV”.  Please put "Oxfam – Digital Fundraising Manager” in the email subject line.

Deadline for applications:  Sunday July 23rd 2017, 18.00 BST