Rainforest Action Network Job Vacancy: Digital Campaign Strategist – Forest (Japan focused), California – USA

Posting Job


November 25, 2018

Expired Job


July 15, 2020



Rainforest Action Network (RAN) is an environmental and human rights
organization that believes individuals and communities can confront
corporate power together to create the world we want and need. RAN
stands up to the biggest corporations in the world, the companies
putting profits over people and the planet as a matter of business. RAN
uses nonviolent direct action, grassroots organizing, and strategic
communications to challenge corporations to stop destructive operations,
respect human rights, and adopt comprehensive policies to reduce their
contributions to climate change. We take leadership from grassroots and
Indigenous movements and are currently developing our organization-wide
racial justice lens.

RAN has two main areas of work: the Forest Program and the Climate
& Energy Program.  The Forest Program fights for the health of the
world’s rainforests, and the people and species which rely on them for
survival by stopping unsustainable supply chains and financing of
rainforest destruction. When human rights are abused, when child and
forced labor is an everyday tactic, where land is stolen from Indigenous
Peoples so multi-national mega-corporations can destroy forests with
impunity, we’ll be there fighting the root causes of deforestation. The
Climate & Energy Program fights to stop the financing of fossil
fuels and violations of Indigenous rights.

RAN also directly supports grassroots leadership by frontline and
Indigenous communities.RAN believes that people acting together can
change these abuses, as we have seen time and again throughout history.

Position Summary:
RAN has an opening for a full-time position on our Digital Engagement
Team for an International Digital Campaign Strategist working with our
Forest Program. This position can be done out of our Tokyo, Japan
office, remotely from anywhere in the US, or out of our San Francisco,
CA office. If you want to make a difference for the environment and
human rights, you’re creative and have strong digital and writing
skills, and you have experience working across multiple cultures and
timezones, this could be the perfect role for you. The International
Digital Campaign Strategist will work closely with RAN’s Forests Program
to provide the digital strategy and technical backbone necessary for
effective online campaigning in support of our campaigning work based in
the UK, Japan, and Indonesia.

The successful candidate will know how to utilize digital channels to
compel online and offline action. They will be experienced and
strategic in leveraging resources such as our primarily English speaking
email list and will have experience using eCRM platforms. They will
have a passion and proven experience using social media as a campaigning
tool with a focus on Japanese language and social media channels.

International Digital Campaign Strategist will plan and implement a
range of digital strategies and tactics, some tried-and-true and some
innovative. The Digital Campaign Strategist will be responsible for
evaluating data, testing, and reporting back on insights and knowledge
gained from each online action completed. In addition to the utilization
of online assets in strong and effective campaigning and fundraising,
the International Digital Campaign Strategist will be responsible for
finding and creating campaigning opportunities which are hard hitting
and culturally appropriate for Japanese campaigning. The ideal candidate
will have strong writing skills in both English and Japanese—for
example, they will be able to craft an excellent advocacy email, write
an engaging blog and create effective social media copy.

Applicants with
a background in organizing, campaigning, and/or strategic
communications in a Japanese context will be a better fit for this
position than those with purely technical backgrounds.

This position is full-time, salary with excellent benefits and
reports directly to the Digital Campaigns Manager. A successful
applicant must be comfortable and effective working in a distributed
team with primary management originating on the west coast of the U.S.
Due to the international nature of this position, applicants must be
comfortable working occasionally outside of the standard 9-5 schedule in
order to coordinate time zones with their colleagues.

Specific Duties: 
  • Working alongside the campaigners & under general supervision
    of the Digital Campaigns Manager, the Digital Campaign Strategist will
    assist with planning and executing all aspects of robust campaigns in
    the digital space to move corporate targets. With assistance from the
    communications team, the Digital Campaign Strategist will coordinate
    writing email blasts, social media content, and other written materials
    for online production or news releases.
  • Assist with building, testing, and deploying online action pages. 
  • Test emails and other online communications for release. 
  • Use Google Analytics, Facebook Insights, and other data reporting tools to track all communications and their impacts. 
  • Assist in providing analysis of online performance and recommendations for changes when needed. 
  • Use online tools such as Share Progress, Brigade, Causes, and
    MoveOn Petitions to increase reach and growth for RAN’s campaigns.
  • Assist in creating advocacy and donation forms and surveys using NationBuilder or similar eCRM platforms. 
  • Manage followers on social media and implement strategies to grow
    reach, with specific focus on building new channels focused on Japan
  • Assist with maintaining data systems to support online to offline organizing 
  • Communicate with RAN supporters who engage us with questions and feedback (in both English and Japanese) 
  • Support other aspects of RAN’s work (e.g. supporting the Climate
    & Energy Program; helping during campaign meetings, seminars, major
    fundraising pushes or other campaign-related priorities as requested by
    your supervisor);
  • Work openly and cooperatively within a high functioning team dynamic;

Required Language Qualifications
The successful candidate for this position must be fluent in both
written and spoken Japanese and English. Campaigning will be done with
both our English language supporter base, and by growing our base of
Japanese speaking supporters.

Additional Required Qualifications:

  • Ability to create high level campaign materials in English and Japanese;
  • Demonstrated excellence using eCRM advocacy tools such as NationBuilder, Engaging Networks, EveryAction, Salsa, Convio, etc;
  • Demonstrated excellence in writing advocacy content for online use;
  • Experience working in a multicultural campaign setting, with a
    preference for experience working in Asia or working in collaboration
    with Indigenous-led groups in a non-Western context;
  • An appetite for experimentation and innovation
  • Strong organizational, time management and project management skills, ability to work to tight deadlines;
  • Passionate commitment to forests protection, human rights, climate change and/or corporate campaigning;
  • Experience using social media, such as Twitter, WhatsApp and Facebook, for campaigning;
  • Ability to work independently from a remote location, to follow
    instructions, and complete tasks across time zones with a minimal amount
    of supervision if necessary;
  • Knowledge and commitment to advancing racial justice;
  • Demonstrates an awareness and sensitivity to the needs and
    concerns of individuals from diverse cultures, backgrounds and
  • Contributes to the creation of a diverse, equitable and inclusive work culture that encourages and celebrates differences.

Preferred Qualifications:

  • Experience as an organizer or campaigner with an advocacy non-profit;

RAN strives to integrate values of equity and fairness into our work,
which includes bringing an intentional racial justice analysis to our
programmatic work and organizational structure. We are seeking
candidates who have a commitment to engage in this ongoing process and
work with us to create a just and inclusive work environment and world.
RAN provides all people with equal employment and volunteer
opportunities while also staying committed to providing accommodations
to applicants and employees with disabilities. We encourage applicants
of color to apply for this position.

The salary for this position is competitive for the small non-profit
San Francisco Bay Area market. It is based on US dollars, adjusted if
the successful candidate is in Tokyo, with a target range of $53,000 –
$58,000 with the final offer being based on candidate’s overall
experience, qualifications, and geographic location. RAN offers
excellent benefits, which include full health coverage for the employee
and their partner/family, an employer-funded HSA, vision & dental
insurance, pro-rated 4 weeks PTO (increases to 5 weeks after 2 years),
and a Simple IRA retirement plan with a 3% fully vested employer match
after first 6 months. Additionally, after 5 years, staff are eligible
for a 3-month fully-paid sabbatical.

How to Apply 
Please include two writing samples, one in English and one in Japanese, along with your resumé and a cover letter.

Apply directly with the link below. The deadline for applications is November 26
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